Luxe Themes
Getting Started
How to Set Up a Custom Domain on Ghost
Configure your own domain on Ghost(Pro) or self-hosted Ghost. Step-by-step DNS setup, SSL certificates, and custom email sending domains.
Resources
Guides, tutorials, and code snippets to help you build beautiful Ghost publications.
Getting Started
Start here if you're new to Ghost or our themes.
Getting Started
How to Set Up Ghost Memberships
Step-by-step guide to configuring Ghost memberships. Connect Stripe, create tiers, gate content, and start earning subscription revenue with 0% platform fee.
Getting Started
Ghost as a Publishing Platform: Full Overview
Ghost combines a CMS, newsletter system, and membership platform into one. Here is what makes it different from WordPress, Substack, and website builders.
Customization
Learn how to customize your Ghost theme to match your brand.
Customization
Using Ghost as a Headless CMS
Ghost Content API delivers your content as JSON. Build custom frontends with Next.js, Nuxt, Astro, or any framework while using Ghost for content management.
Customization
Ghost Analytics: Built-In and Third-Party
Ghost includes member growth, email analytics, and post performance tracking. Add Google Analytics or privacy-focused alternatives via code injection.
Customization
Ghost Code Injection: What You Can Do
Add analytics, custom fonts, CSS, and scripts to Ghost without editing theme files. Here is what code injection supports and how to use it.
Migration
Guides for migrating from other platforms to Ghost.
Migration
How to Migrate from Substack to Ghost
Move your Substack publication to Ghost without losing subscribers. Step-by-step guide covering content, paid members, Stripe, and what to watch for.
Migration
How to Migrate from WordPress to Ghost
Step-by-step WordPress to Ghost migration. What transfers, what does not, how to handle images, redirects, and subscriber lists.
Comparisons
Compare Ghost with other publishing platforms.
Comparisons
Ghost vs Buttondown: Full Comparison
Buttondown is minimalist email. Ghost is email, website, and memberships in one. Compare pricing, features, and what each platform includes.
Comparisons
Ghost vs Squarespace: Which Is Right for You?
Squarespace is a website builder. Ghost is a publishing platform. Compare newsletters, memberships, SEO, pricing, and design for bloggers.
Comparisons
Ghost vs Mailchimp: Full Comparison for 2026
Mailchimp is just email. Ghost is email, website, and memberships in one. Compare pricing, features, and what each platform actually includes.
Best Practices
Tips and techniques for running a successful publication.
Best Practices
Ghost Website Examples: Who Uses Ghost?
From tech startups to major publications, Ghost powers thousands of websites. See real examples and learn why they chose Ghost over WordPress and Substack.
Best Practices
How to Choose a Ghost Blog Theme
Your Ghost theme defines your reader experience. Learn what to look for in layouts, performance, membership support, and design customization.
Best Practices
Free vs Premium Ghost Themes: Worth It?
Free Ghost themes cover the basics. Premium themes add dark mode, multiple layouts, search, i18n, and dedicated support. Here is what the upgrade costs.