Best Practices
Tips and techniques for running a successful publication on Ghost — newsletter habits, membership tactics, SEO, and design practices that compound over time.
Articles
- Email Newsletter Design: A Practical Guide Design a newsletter people actually read: layout, typography, color, dark mode, and images — plus how Ghost's built-in email design settings handle it all. 4 min
- Ghost Image Sizes: Best Practices Upload one large original and let Ghost serve the right size automatically. Recommended pixel sizes for every image slot in a Ghost theme, plus format tips. 3 min
- Ghost Website Examples: 12 Real Sites on Ghost Twelve real Ghost websites — 404 Media, Platformer, Tangle, Buffer, Duolingo, Troy Hunt and more — with what each does well and how to build the same on Ghost. 8 min
- How to Choose a Ghost Blog Theme Your Ghost theme defines your reader experience. Learn what to look for in layouts, performance, membership support, and design customization. 6 min
- Free vs Premium Ghost Themes: Worth It? Is a premium Ghost theme worth $69–$149? What free themes handle fine, what breaks at scale, and exactly what the upgrade buys — compared honestly. 8 min
- Best Ghost Themes 2026: Premium & Free, Compared The best Ghost themes for 2026, compared by real features and price — top picks for newsletters, magazines, blogs, and memberships, plus when free is enough. 9 min