Ghost vs WordPress: Which Is Better for Publishing?

Different Tools for Different Jobs

WordPress powers 43.4% of all websites. Ghost powers a fraction of a percent. This comparison isn’t about which platform is “better” in absolute terms — WordPress wins on scale and flexibility by an enormous margin.

The question is narrower: for writers, bloggers, and newsletter publishers whose primary goal is publishing content and monetizing through subscriptions, which platform does the job with less overhead?

WordPress started as a blogging tool and evolved into a general-purpose CMS that powers everything from e-commerce stores to government websites. Ghost stayed focused on professional publishing — articles, newsletters, memberships — and built those features into the core product.

That focus is the reason this comparison exists.

Newsletter and Email

Ghost

Fully native. Write a post, choose your audience, publish — it goes to your website and your subscribers’ inboxes simultaneously. No third-party service needed.

• Multiple newsletters per publication with independent subscriptions
• Segmentation by tier, label, or newsletter subscription
• Custom sending domain on Publisher plan+ (e.g., newsletter@yourdomain.com)
• Post-send link editing for already-delivered emails
• Open rate, click rate, and per-link analytics
• Automated welcome emails for free and paid subscribers

WordPress

No native email or newsletter functionality. To send newsletters from WordPress, you need:

• MailPoet (WordPress-native plugin): Free up to 1,000 subscribers, paid plans from $10/month
• Mailchimp integration: Free up to 250 contacts, Standard plan from $20/month
• ConvertKit integration: Free up to 10,000 subscribers, Creator from $39/month

Each option requires a plugin plus an external service account. Setup time, plugin maintenance, and escalating costs as your list grows are part of the package.

Ghost includes unlimited email sends on every plan. WordPress’s email costs scale with your subscriber count.

Membership and Monetization

Ghost

Native membership system with direct Stripe integration and 0% platform fee:

• Free, paid monthly, paid annual, and multiple premium tiers
• Per-post content access rules (free, paid, specific tier)
• Member labels for custom segmentation
• One-time payments and tips (Ghost 6.0, August 2025)
• Stripe Tax for automatic VAT/GST handling
• Revenue dashboard: MRR, churn, customer lifetime value

WordPress

Plugin-dependent. The main options:

• MemberPress: Starting at $179.50/year (first year), renewal at $359/year. Content restriction, digital downloads, drip content, course builder. No free version.
• Paid Memberships Pro: Free core with 29 free add-ons. Unlimited membership levels, multiple payment gateways.
• WooCommerce Memberships: Best for existing WooCommerce stores. Requires a separate Subscriptions add-on for recurring billing.

WordPress membership plugins offer deep flexibility — course builders, drip content, digital downloads — but require setup, configuration, and ongoing maintenance. Ghost’s membership system is simpler and covers the core use case (content paywalls + subscription billing) without plugins.

SEO

Ghost

Built-in, no plugins required:

• Automatic XML sitemap (auto-linked from robots.txt)
• Schema.org structured data on every page
• Customizable meta titles and descriptions per post
• Canonical URLs (auto-set, overridable)
• Open Graph and Twitter Card tags
• AMP support
• Redirect management and noindex controls
• Google preview in the editor

WordPress

Plugin-dependent but extremely capable once configured:

• Yoast SEO (most popular): On-page optimization, readability checks, keyword management. Premium at $99/year.
• Rank Math: Often considered better than Yoast’s free version. Basic plan $49.60/year.

With Yoast or Rank Math installed, WordPress SEO is at least as capable as Ghost’s — arguably more granular. But without an SEO plugin, WordPress generates almost none of this automatically.

Both platforms are strong for SEO. Ghost has it built in; WordPress requires plugins but achieves equivalent or greater granularity with them.

Security

Ghost(Pro)

Fully managed. The Ghost team handles:

• Automatic software updates
• SSL certificate provisioning
• Server hardening
• Automated backups
• No plugin ecosystem to create attack vectors

WordPress

The core is relatively secure. The ecosystem is not:

• 7,966 new vulnerabilities in 2024 (34% increase over 2023)
• 96% of successful breaches came from plugins and themes
• ~35% of vulnerabilities disclosed in 2024 remained unpatched in 2025
• 64% of WordPress site owners reported a security incident in 2025
• AI-driven brute force attacks increased 45% in Q4 2025

Managed WordPress hosting ($20-100+/month) significantly reduces this burden but doesn’t eliminate it. Ghost(Pro) eliminates it entirely by design — there’s no plugin ecosystem to attack.

Performance

Ghost

Built on Node.js with a minimal footprint. Ghost(Pro) includes worldwide CDN, automatic SSL, and optimized caching on every plan. Fast by default without configuration.

WordPress

Performance varies enormously based on hosting, theme, and plugin stack. The data from 2025:

• Only 43-50% of WordPress sites pass Google’s Core Web Vitals
• WordPress ranked below Duda (83.63%), Shopify, and Squarespace in CWV rankings
• Shared hosting is the primary cause — lacks edge caching
• With managed hosting + CDN + caching plugins, WordPress achieves strong performance
• Plugin bloat is the most common performance bottleneck

WordPress can be fast, but it requires deliberate optimization. Ghost is fast out of the box.

Content Editor

Ghost (Koenig)

Minimalist, Markdown-native editor with dynamic cards for rich content (images, video, audio, embeds, code, bookmarks, HTML, callouts). Designed for writing, not page layout.

When I tested the Ghost editor on a 2,500-word article with embedded images and code blocks, the experience was focused and distraction-free. The editor shows you what the published post will look like without a separate preview step.

WordPress (Gutenberg)

Block-based editor where every paragraph, image, and heading is a movable block. Powerful for complex page layouts — multi-column content, custom CTAs, magazine-style designs.

Gutenberg has a steeper learning curve. The settings panel, block options, and dozens of available configurations create cognitive overhead. High-volume content teams often draft in Google Docs and paste into WordPress for this reason.

For pure writing, Ghost’s editor is faster and simpler. For complex page layouts, Gutenberg is more capable.

Design and Themes

Ghost

• Ghost Marketplace with professional themes for blogs, magazines, newsletters, and portfolios
• Third-party theme marketplaces (including ours)
• Themes use HTML, CSS, and Handlebars templating
• Custom themes available on Publisher plan+ (Starter limited to one theme)
• Smaller ecosystem but focused on publishing-specific designs

WordPress

• 10,000+ free themes in the official directory
• Thousands more on ThemeForest, StudioPress, and other marketplaces
• Page builders (Elementor, Divi, Beaver Builder) add drag-and-drop design
• Full Site Editing with Gutenberg provides template-level customization
• Themes for every conceivable use case

WordPress wins this category decisively on variety and flexibility. Ghost’s smaller ecosystem is more focused — every Ghost theme is designed for publishing.

API and Headless Use

Ghost

• Content API (public, read-only) and Admin API (full CRUD)
• Works natively with Next.js, Nuxt.js, SvelteKit, and Astro as a headless CMS
• Webhook events for automation
• JavaScript SDK for API clients

WordPress

• REST API built into core since version 4.7
• WPGraphQL plugin (100,000+ installs) adds GraphQL endpoint
• Faust.js (by WP Engine) for Next.js integration
• Used at enterprise scale (TechCrunch, major media companies)
• Headless WordPress achieves sub-100ms load times in production

Both work as headless CMS platforms. WordPress has a more mature headless ecosystem with deeper enterprise adoption.

Feature Comparison

Feature	Ghost	WordPress (.org)
Newsletter	Built-in, unlimited sends	Plugin required ($10-100+/mo)
Paid memberships	Built-in, 0% platform fee	MemberPress ($179-359/yr)
SEO	Built-in	Plugin required (Yoast/Rank Math)
Security	Managed, automatic	Plugin-dependent, your responsibility
Performance	Fast by default (Node.js)	Varies (PHP, plugin-dependent)
Plugin ecosystem	None (by design)	60,000+ plugins
Theme variety	Focused (publishing themes)	Massive (every use case)
Page builders	Not available	Elementor, Divi, etc.
E-commerce	Not available	WooCommerce
Headless CMS	Content + Admin API	REST API + WPGraphQL
Self-hosting	Yes (MIT license)	Yes (GPL license)
Editor	Markdown-native, writing-focused	Block-based, layout-capable

Pricing Comparison

Ghost(Pro) (as of February 2026)

Plan	Monthly (annual)	Includes
Starter	$15/mo	Hosting, SSL, CDN, backups, newsletters, 1K members
Publisher	$29/mo	+ paid subs, custom themes, 3 staff
Business	$199/mo	+ 10K members, 15 staff, priority support

WordPress All-In Cost (Self-Hosted)

Component	Cost Range
Hosting (shared)	$8-10/month
Hosting (managed)	$20-100+/month
Domain	$1-2/month
SEO plugin (Yoast Premium)	~$8/month
Security plugin	~$10/month
Backup plugin	~$6/month
Caching plugin	~$4/month
Newsletter service	$10-100+/month
Membership plugin	~$15-30/month
Basic blog only	~$10-15/month
Full publishing stack	~$80-160+/month

A basic WordPress blog is cheaper than Ghost. A WordPress publishing setup with newsletters and memberships costs 2-5x more than Ghost Publisher.

Who Should Choose WordPress

WordPress is the right platform if:

• You need e-commerce (WooCommerce is unmatched in the open-source CMS world)
• Your site goes beyond publishing — directories, job boards, complex web applications
• You want maximum theme and plugin variety for specialized functionality
• You need page builders for complex visual layouts
• You have developer resources for custom work and ongoing maintenance

Who Should Choose Ghost

Ghost is the better choice if:

• Your primary activity is writing and publishing content
• You want newsletters and paid memberships without managing a plugin stack
• Security and maintenance overhead are concerns
• Predictable costs matter — no plugin renewal surprises
• You’d rather write than configure and maintain a website
• Your monetization model is subscriptions, not e-commerce

The Theme Difference

When you choose Ghost, your theme defines your publication’s identity. Unlike WordPress page builders that can create anything (at the cost of complexity), Ghost themes are purpose-built for publishing.

Our Luno theme includes dedicated membership sign-up pages, a table of contents for long posts, and 6 hero layouts — designed specifically for publishers who monetize through subscriptions.

See Luno live demo →

Browse Ghost themes →

For the full case for switching from WordPress, see our WordPress alternative guide.