Best Ghost Themes for Newsletter Publishers

Ghost has become the platform of choice for independent newsletter creators and paid publication builders. Unlike Substack or Mailchimp, Ghost gives you complete ownership of your content, subscriber list, and brand identity — and the right theme makes your publication look as professional as the major media brands you're competing with.

A newsletter-optimized Ghost theme does more than look good. It needs custom sign-up pages that convert casual visitors into subscribers, clear pricing displays that communicate the value of paid tiers, and polished member account pages that reduce churn by making subscription management effortless. The themes below are specifically chosen for their newsletter and membership capabilities.

Whether you're launching a free newsletter to build an audience, running a paid publication as your primary income, or creating a hybrid model with both free and premium tiers, these Ghost themes provide the tools you need to grow and monetize your subscriber base from day one.

Our Top Pick for Newsletters

The theme we recommend most for newsletter-first publications

Luno Ghost theme homepage with hero layouts, dark mode, and table of contents for modern publishers
Best for Newsletters

Luno

$89

Luno offers the most comprehensive newsletter and membership support in our collection. With custom sign-up, sign-in, and account pages, plus native newsletter integration and content gating, it's purpose-built for publications that monetize through subscriptions.

  • 46 languages + RTL support
  • 6 post templates + shop page
  • Light & dark mode + system
  • Table of contents for posts
  • Membership + Custom Sign In/Up Pages
Live Demo Buy Luno — $89

Also Worth Considering

Other themes with newsletter-relevant features

Essential Features for Newsletter Themes

What to look for in a Ghost theme for your newsletter

Custom Sign-Up Page

Branded subscriber sign-up experience

Custom Sign-In Page

Professional member login

Membership Pricing Page

Display free and paid tiers

Newsletter Integration

Built-in email newsletter support

Private/Paid Content

Content gating for subscribers

Comments Integration

Community engagement features

Luno
Flow
Rune
Homa
Get all 6 themes Save 64%

$199 lifetime — was $554

Newsletter Theme FAQ

Can I use Ghost as a newsletter platform?
Yes. Ghost has a full-featured built-in newsletter system that handles subscriber management, email delivery, and audience segmentation. You can send posts directly as emails to your subscribers without any third-party tools. Our themes enhance this with custom sign-up pages, branded member portals, and professional pricing displays that help convert visitors into subscribers.
How do Ghost newsletter themes handle paid subscriptions?
Ghost integrates directly with Stripe for payment processing. Our newsletter-focused themes add the presentation layer — professional pricing pages that display your tiers clearly, custom sign-up flows that match your brand, and account management dashboards where subscribers can update their billing. You set up tiers and pricing in Ghost Admin; the theme handles how it looks to your readers.
Which theme is best for a newsletter-first publication?
Shiro is our top recommendation for newsletter publishers. It offers the most comprehensive membership support with custom sign-up, sign-in, and account pages, plus native newsletter integration, content gating for paid posts, and comments for community building. If you want a simpler setup, Luno also includes custom sign-up and sign-in pages with a clean, conversion-focused design.
Can I migrate my existing newsletter to a Ghost theme?
Ghost supports importing subscribers from major platforms including Mailchimp, Substack, ConvertKit, and others. Once migrated, your subscribers automatically work with any of our themes. The migration preserves subscriber data, paid status, and email preferences, so you can switch to Ghost without losing your audience or revenue.